As dinâmicas da produção e da comercialização de produtos orgânicos na feira do produtor rural de São José de Piranhas - PB.

Abstract

Markets, particularly agroecological fairs, play a crucial role as spaces that support family and agroecological farming practices, preserve traditional knowledge, and contribute to local culture and economy. Aware of this significance, this study aims to highlight the value of these spaces and organic production, often overlooked by society and threatened by the growth of large supermarket chains and the gradual erosion of these traditions. Thus, this research analyzed the dynamics of organic production and sales among farmers who sell their products at the Rural Producer's Market in São José de Piranhas, PB. To achieve this, primary data were collected through field research, using semi-structured interviews to understand the realities experienced by the producers, covering both production and commercialization. A mixed qualitative-quantitative approach was adopted, allowing for an in-depth analysis of the qualitative aspects of farmers' lives and work, as well as quantitative data on production. The results demonstrate that, although the market is a highly valuable space, offering numerous benefits to the community, such as providing organic products that generate income for farmers and health benefits for consumers, both the market and the producers lack adequate recognition and appreciation. This study presents the Rural Producer's Market, discussing issues related to production and commercialization as raised by the farmers themselves. Through theoretical discussion, it underscores the relevance of agroecological practices and their production methods, as well as the importance of markets as supportive spaces for these practices. Finally, with a suggestion to incorporate geographic content on this topic into the local school curriculum, the study aims to promote the market and organic agricultural practices, seeking to contribute to the market's preservation.