A construção da imagem pública da candidata Tatiana Medeiros: eleições municipais de Campina Grande-PB/2012.

Abstract

This dissertation has proposed to analyze the construction of the public image of Tatiana Medeiros candidate at municipal elections in Campina Grande - PB, 2012.We seek to understand how the candidate used his representation of a woman as a strategy to attract the attention of voters, and hence helpful. During election campaigns, many factors are at play that may harm or not the image of a candidate, especially as the subtle relationship between public and private life, which seem to be one in the electoral process, and as a result, image can be deconstructed or positively valued, as in the case of our object. Our intention is to reflect on the policy as a dynamic process analyzing the election campaign of the candidate, deepening the discussion on the participation of women in national politics, and doing an overview of how the election was in town. But also took advantage of the space to present our theoretical issues, using categories of analysis that enabled the analysis on the public image, and as it was our foray into fieldwork terms that allowed access to various materials that were related to the name of the candidate, so that the public image is also a dynamic process of construction and deconstruction that can interfere with the outcome of an election.