Desafios da gestão do terceiro setor na APAE de Serra Branca: sustentabilidade financeira e inclusão social.

Abstract

Organizations are part of the third sector, which encompasses civil society initiatives aimed at executing public policies that favor individuals who are inadequately assisted by the government. The research aimed to analyze how the Association of Parents and Friends of the Exceptional (APAE) faces challenges related to fundraising, financial sustainability, and the inclusion of exceptional individuals in society. As for the specific objectives, they are: Identifying the strategies used by APAE to continuously and diversely raise financial resources; evaluating the mechanisms and practices adopted by APAE to ensure the long-term financial sustainability of the organization; investigating the initiatives and programs promoted by APAE for the social and educational inclusion of exceptional individuals; and proposing improvements or new strategies that can be implemented by APAE to address challenges related to fundraising, financial sustainability, and social inclusion. Methodologically, this research consisted of a descriptive and exploratory study, with a fundamental character and a qualitative approach. An interview was conducted using a questionnaire that included open- ended questions directed at the association's managers. The evidence showed that the association carried out essential work, as they seek to include people with disabilities in society and highlighted the importance of financial sustainability for improvements and development within APAE. Therefore, it is concluded that the association's initiatives for inclusion and development towards more solid sustainability were highly relevant to the quality of life of people with disabilities in the city of Serra Branca, Paraíba.