Bolsonarismo e lulismo: Diferenças e semelhanças nas relações entre personas políticas e seus adeptos na cidade de Campina Grande.

Abstract

This dissertation analyzes the differences and similarities between Lulism and Bolsonarism in the city of Campina Grande, investigating the relationship between political leaders and their followers. The research adopts a qualitative approach, based on semi-structured interviews, to understand supporters' perceptions of leadership, political identity, and democratic impact. The study engages with theories of populism, collective identity, and psychoanalysis, highlighting the personalization of politics and the emotions involved in supporting Lula and Bolsonaro. The findings indicate that Lulism is based on social inclusion and political mediation, while Bolsonarism emphasizes confrontation and authoritarianism. This dissertation contributes to understanding Brazil’s current political landscape, showing how the discourses and practices of these movements influence polarization and democracy in the country.