Movimento Plus size nas redes sociais: cultura da estética e padrões de beleza femininos.

Abstract

This study examines the impact of social media, particularly Instagram, onthe spread of beauty standards and the self-image of plus-size women. Aiming to analyze how these aesthetic standards influence self-esteem and body perception, the research employs a qualitative and exploratory approachbased on a literature review. The study investigates how Instagram, as avisual platform, intensifies the emphasis on appearance while also serving as a space of resistance for plus-size influencers who challenge traditional standards and promote acceptance of body diversity. The research highlights the importance of plus-size influencers who use their platforms to build support networks and encourage self-love in a digital environment that often exalts unattainable ideals. It is noted that, although Instagram reinforces aesthetic stereotypes, it also allows for the creation of inclusive communities that celebrate body diversity. The findings indicate that despite advancementsin the representation of plus- size women, resistance from the fashion industry and persistent stigmas around larger bodies remain. Therefore, a commitmentfrom social media platforms and brands is necessary to support inclusion and promote more diverse and authentic representations that respect individuality and contribute to positive self-esteem.