Metodologia para avaliar a sustentabilidade corporativa: uma propositura através da técnica multicritério.

Abstract

Companies need to maintain the continuity of their activities with a focus on generating sustainable value, which is something possible and current, enhancing their image and providing economic, social and environmental gains. In this sense, this study proposes to develop a methodology based on the multicriteria analysis technique, using the PROMETHEE II Method, composed of indicators capable of evaluating corporate sustainability. Methodologically the research is classified according to the purpose (applied research), the objectives and procedures (descriptive, documentary and bibliographical) and nature (quantitative). The sample of the study is formed by 18 companies listed on the Stock Exchange (B3), participants of the cyclical consumption sector, specifically of the construction sub-sector, classified in the segment of buildings. Data collection was carried out at the Economática® database, from 2014 to 2016. For this purpose, seven financial indicators were collected from the financial statements of the companies studied and four qualitative variables that fit within the context of corporate governance. The general panorama obtained through the final ranking shows the companies that present the worst and the best income from the perspective of the financial analysis considering the corporate sustainability and its connection in the economic, social and environmental areas. The results obtained with the development of this study reveal that the companies included in the Novo Mercado and ISE participants tend to present more satisfactory financial indicators than those that do not fall under this condition. And its contribution is in relation to the adoption of an instrument that reinforces the importance of corporate sustainability and its connections in the economic, social and environmental areas. It is suggested for future work the application in other business segments, as well as the inclusion of other indicators and other preferred functions that the method allows to use.